While attention in Central Europe has often centered on Russian propaganda, China has been quietly cultivating its own influence operations through unexpected channels â from Czech radio stations to TikTok influencers and all-expenses-paid trips to China. These efforts reveal a growing sophistication in Beijingâs strategy to shape perceptions abroad, leveraging entertainment, travel, and digital culture to mask deeper political objectives. What appears at first glance to be harmless cultural exchange may, in fact, form part of a broader, state-driven influence campaign with far-reaching implications for public discourse and (social) media integrity in the Czech Republic and beyond.